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Understanding the Key Drivers in User Loyalty Toward Mobile Data Services

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • In Progress
    • With Pilot Application
  • Number of Cases
  • Not Specified
  • Functional Area
  • Coordinating Processes
    • Management of Values and Culture for Product-Service-Systems
    • Core Processes
      • Core Processes First Level
        • Design and Implementation of Product-Service-Systems
        • Implementation of the Infrastructure for Product-Service-Systems
      • Core Processes Third Level
        • Providing (Parts) of the Product-Service-System
    • Company Size
    • Not Specified
    • Lifecycle Phase
    • Pre-Utilization
    • Types of Customers of Value Bundles
    • Businesses
    • Industry Sector
    • Not Specified
    • Standardization
    • Not Specified

    Given the rapid growth and large investments in mobile data services (MDS), it has become important to examine how to enhance satisfaction with MDS (M-satisfaction) and how to build loyalty toward MDS (M-loyalty). This paper develops an integrated model to deeply understand the antecedents of M-loyalty through constructs prescribed by two established research streams on information system (IS) success, namely user satisfaction and information technology (IT) motivation.

    This research result was described by Sanja Tumbas (2. May 2011 - 8:39)
    This research result was last edited by Sanja Tumbas (26. November 2011 - 19:23)

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