Understanding the Key Drivers in User Loyalty Toward Mobile Data Services
| Title | Understanding the Key Drivers in User Loyalty Toward Mobile Data Services |
| Publication Type | Conference Paper |
| Year of Publication | 2008 |
| Authors | Byoungsoo, K., Minnseok C., and Ingoo H. |
| Conference Name | 16th European Conference on Information Systems |
| Conference Location | Galway |
Related Research Result(s):
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