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Understanding the Key Drivers in User Loyalty Toward Mobile Data Services

Verfasst von sanja.tumbas am 28. April 2011 - 23:56
TitelUnderstanding the Key Drivers in User Loyalty Toward Mobile Data Services
PublikationstypConference Paper
Jahr2008
AutorenByoungsoo, K., Minnseok C., and Ingoo H.
Conference Name16th European Conference on Information Systems
Conference LocationGalway
Verknüpfte Forschungsergebnis(se): 
Understanding the Key Drivers in User Loyalty Toward Mobile Data Services [de]
  • English