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Predominantly Electronic or Personal Service Delivery? A Case in The Wealth Management Context

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Other Empirical Study
  • Current Status of Development
  • Development Completed
    • Economical Utilization not specified
  • Number of Cases
  • Not Specified
  • Functional Area
  • Coordinating Processes
    • Strategic Planning of Product-Service-Systems
    • Core Processes
      • Core Processes Second Level
        • Distribution of Product-Service-Systems
      • Core Processes Third Level
        • Providing (Parts) of the Product-Service-System
    • Company Size
    • Not Specified
    • Lifecycle Phase
    • Utilization
    • Types of Customers of Value Bundles
    • Private Customers
    • Industry Sector
    • Banking and Insurance
    • Standardization
    • Not Specified

    This paper intends to fill the gap and presents the results of a questionnaire directed at customers of a financial conglomerate. The objective of this research is to examine which variables influence consumers’ channel preferences in the wealth management context, and to find out possible differences between the customers who prefer predominantly electronic service or personal service delivery. Logistic regression and t-tests are used in the analysis.

    This research result was described by Sanja Tumbas (13. August 2011 - 9:23)
    This research result was last edited by Sanja Tumbas (26. November 2011 - 20:16)

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