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NFC Based Service Innovation in Retail: An Explorative Study

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • Scheduled
  • Number of Cases
  • None
  • Functional Area
  • Coordinating Processes
    • Strategic Planning of Product-Service-Systems
    • Core Processes
      • Core Processes Third Level
        • Providing (Parts) of the Product-Service-System
    • Supporting Processes
      • Technology Management
      • Company Size
      • Not Specified
      • Lifecycle Phase
      • Utilization
      • Types of Customers of Value Bundles
      • Businesses
      • Industry Sector
      • Trade
      • Standardization
      • Not Specified

      This paper presents the results of a survey conducted amongst European retailers on their plans and perceptions with regard to novel applications based on Near Field Communication (NFC) technology. Whilst the survey showed that retailers did evaluate the possible applications differently, none of them clearly stood out as the most beneficial one. NFC based services were on average conceded to be able to accelerate the checkout process at the point-of-sale.

      This research result was described by Sanja Tumbas (13. August 2011 - 9:59)
      This research result was last edited by Sanja Tumbas (18. December 2011 - 18:26)

      Further information

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