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Determinants of Customer Loyalty in China C2C eCommerce: From a Social Network Perspective

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • Not specified
  • Number of Cases
  • Not Specified
  • Functional Area
  • Core Processes
    • Core Processes Third Level
      • Initiation of Product-Service-Systems
      • Providing (Parts) of the Product-Service-System
  • Company Size
  • Not Specified
  • Lifecycle Phase
  • Not Specified
  • Types of Customers of Value Bundles
  • Businesses
  • Industry Sector
  • Trade
  • Standardization
  • Not Specified

This paper developed and tested a theoretical model that explains the effects of social relation and customer value on online customer loyalty and shopping behavior. This model was tested using empirical data (N=224) and PLS-Graph software.

This research result was described by Sanja Tumbas (28. April 2011 - 23:09)
This research result was last edited by Sanja Tumbas (26. November 2011 - 18:18)

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