Determinants of Customer Loyality in China C2C eCommerce: From a Social Network Perspective
| Title | Determinants of Customer Loyality in China C2C eCommerce: From a Social Network Perspective |
| Publication Type | Conference Paper |
| Year of Publication | 2007 |
| Authors | Chen, Jin, Zhang Cheng, and Huang Lihua |
| Conference Name | 15th European Conference on Information Systems |
| Conference Location | St. Gallen |
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