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Determinants of Customer Loyality in China C2C eCommerce: From a Social Network Perspective

TitleDeterminants of Customer Loyality in China C2C eCommerce: From a Social Network Perspective
Publication TypeConference Paper
Year of Publication2007
AuthorsChen, Jin, Zhang Cheng, and Huang Lihua
Conference Name15th European Conference on Information Systems
Conference LocationSt. Gallen