Publications
Found 4 results
Service Positioning Through Structural Change,
, Journal of Marketing, 51 (1987) 1, p.34-43, (1987)
Designing services that deliver,
, Harvard Business Review, 62 (1984) 1, p.133-139, (1984)
How to Design a Service,
, European Journal of Marketing, 16 (1982) 1, p.49-63, (1982)
Breaking Free from Product Marketing,
, Journal of Marketing, 41 (1977) 2, p.73-80, (1977)