Understanding the Adoption of Mobile Data Services: A Value Perspective, Byoungsoo, K., Sunghun C., and Ingoo H. , 16th European Conference on Information Systems, Galway, (2008)

Understanding the Key Drivers in User Loyalty Toward Mobile Data Services, Byoungsoo, K., Minnseok C., and Ingoo H. , 16th European Conference on Information Systems, Galway, (2008)