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Determinants of Customer Loyality in China C2C eCommerce: From a Social Network Perspective

Verfasst von sanja.tumbas am 28. April 2011 - 13:11
TitelDeterminants of Customer Loyality in China C2C eCommerce: From a Social Network Perspective
PublikationstypConference Paper
Jahr2007
AutorenChen, Jin, Zhang Cheng, and Huang Lihua
Conference Name15th European Conference on Information Systems
Conference LocationSt. Gallen
Verknüpfte Forschungsergebnis(se): 
Determinants of Customer Loyalty in China C2C eCommerce: From a Social Network Perspective [de]
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