• Deutsch
  • English

Exploring the Characteristics of Mobile Data Service Users in Australia

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • Not specified
  • Number of Cases
  • None
  • Functional Area
  • Coordinating Processes
    • Strategic Planning of Product-Service-Systems
    • Core Processes
      • Core Processes Third Level
        • Providing (Parts) of the Product-Service-System
    • Company Size
    • Not Specified
    • Lifecycle Phase
    • Utilization
    • Types of Customers of Value Bundles
    • Private Customers
    • Industry Sector
    • Transport and Telecommunication
    • Standardization
    • Not Specified

    Mobile data services are increasingly important as revenues from voice calling are decreasing for mobilecarriers, and there are many predictions that the use of mobile data services will increase in Australia. However,there is little research on the current use of mobile data services. This study explores the characteristics of mobiledata service users. We conducted a survey with over 6,000 respondents. The findings show that as in the earlystage of the Internet diffusion, age is the most important demographic variable which influences the pattern ofmobile data service use. In addition to age, gender and household income have a role in describing each group’sconsumption of mobile data services more precisely. We conclude the paper by presenting limitations of the studyand outlining some possible future research.

    This research result was described by Sanja Tumbas (27. April 2011 - 10:18)
    This research result was last edited by Sanja Tumbas (25. November 2011 - 21:48)

    Further information

    This Research Result is related to the following Organization/s

    This Research Result is connected to the following Publication/s