Service blueprinting: a practical technique for service innovation
| Title | Service blueprinting: a practical technique for service innovation |
| Publication Type | Book |
| Year of Publication | 2008 |
| Authors | Bitner, M. J., Ostrom A. L., and Morgan F. N. |
| Volume | 50 |
| Keywords | Beziehungsmarketing, Dienstleistungsgesellschaft, Dienstleistungsmarketing, Wirtschaftswachstum |
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