Quantifying Value to-the customer of product-related services - first empirical result
Title | Quantifying Value to-the customer of product-related services - first empirical result |
Publication Type | Book Chapter |
Year of Publication | 2009 |
Authors | Seiter, M.and Schwab, C., Heußler T., and Michaelis M. |
Editor | Stauss, B., Brown S., Edvardsson B., and Jonston R. |
Book Title | Moving forward with Service Quality - Proceedings of the Quis 11, Ingolstadt 2009 |
Pagination | 614-623 |