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Understanding the Adoption of Mobile Data Services: A Value Perspective

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • Not specified
  • Number of Cases
  • Not Specified
  • Functional Area
  • Supporting Processes
    • Other Supporting Processes
  • Company Size
  • Not Specified
  • Lifecycle Phase
  • Not Specified
  • Types of Customers of Value Bundles
  • Not Specified
  • Industry Sector
  • Not Specified
  • Transport and Telecommunication
  • Standardization
  • Not Specified

In this paper, a theoretical framework is proposed to investigate key drivers in wireless pay-per-use services behavior based on a value perspective. This study examines the role of three evaluation values, derived from marketing and IS literature, in adoption decisions.

This research result was described by Sanja Tumbas (2. May 2011 - 8:46)
This research result was last edited by Sanja Tumbas (13. November 2011 - 19:18)

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