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The Sleeping Giant – A Longitudinal Study Surveying the Mobile Service Market in Finland

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • Not specified
  • Number of Cases
  • Not Specified
  • Functional Area
  • Coordinating Processes
    • Strategic Planning of Product-Service-Systems
  • Company Size
  • Not Specified
  • Lifecycle Phase
  • Not Specified
  • Types of Customers of Value Bundles
  • Businesses
  • Private Customers
  • Industry Sector
  • Transport and Telecommunication
  • Standardization
  • Not Specified

In this paper, authors are presenting results from a longitudinal study covering the years 2003, 2004, 2005 and 2006 where they for each year worked with a random sample of 1000 consumers; as the response rate was very high the samples have been shown to be representative of the Finnish consumers. In this paper authors try to bring out some identifiable reasons for the discrepancies between mobile services offered and mobile services actually used.

This research result was described by Sanja Tumbas (28. April 2011 - 14:30)
This research result was last edited by Sanja Tumbas (25. November 2011 - 23:29)

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