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Metaphor-Based Alliance Partners Recommendation for Unique and Attractive Destination Image Building

Dimension Value
  • Type of the Research Result
  • Method
    • Other Method
  • Current Status of Development
  • In Progress
    • Without Pilot Application
  • Number of Cases
  • None
  • Functional Area
  • Coordinating Processes
    • Strategic Planning of Product-Service-Systems
    • Core Processes
      • Core Processes First Level
        • Implementation of the Infrastructure for Product-Service-Systems
    • Company Size
    • Small-sized Organizations (Headcount <50)
    • Lifecycle Phase
    • Not Specified
    • Types of Customers of Value Bundles
    • Businesses
    • Industry Sector
    • Hotel and Restaurant Industry
    • Standardization
    • No Standardization

    Partner selection is an important issue in alliance formation. A lot of research works have been done in developing the framework or criteria for selecting partners.  However,  research  to  date  suggests relatively little is known about how to select partners for attractive and unique image building, which is essential to the developments of tourism especially for SME owners in the tourism sector. In this paper, the authors  propose  a  systematic  approach  for  service providers in tourism industry to identify appropriate partners to form alliances and build their attractive and  unique  images.  This  approach  employs metaphors as a tool to generate innovative and creative solutions. The system architecture is then provided  and  elaborated  with  algorithms  and a system scenario. By forming better alliances, SMEs in tourism sector can gain competitive advantages and improve their sustainability and profitability.



    This research result was described by Sanja Tumbas (5. July 2011 - 12:09)
    This research result was last edited by Sanja Tumbas (13. November 2011 - 19:12)

    Further information

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