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Evaluation of Future Mobile Services Based on the Technology Acceptance Model

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • Not specified
  • Number of Cases
  • Not Specified
  • Functional Area
  • Coordinating Processes
    • Strategic Planning of Product-Service-Systems
    • Core Processes
      • Core Processes First Level
        • Ideas Generation for Product-Service-Systems
    • Company Size
    • Not Specified
    • Lifecycle Phase
    • Not Specified
    • Pre-Utilization
    • Types of Customers of Value Bundles
    • Businesses
    • Industry Sector
    • Transport and Telecommunication
    • Standardization
    • Not Specified

    Mobile telecommunication operators are under great pressure to launch new profitable data services. However, most of the mobile data services have fallen short of the expectation and have failed on the market. One important reason for the failure of mobile data services is the difficulty to assess user needs and requirements in advance. This paper suggests to use the Technology Acceptance Model (TAM) to approximate the user acceptance of non-existing mobile services. The TAM model is applied to assess the potential future acceptance of five mobile broadcasting service scenario.

    This research result was described by Sanja Tumbas (2. May 2011 - 8:52)
    This research result was last edited by Sanja Tumbas (14. November 2011 - 20:09)

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