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Determining Appropriate Modes for Service Trade from Value Chain and Value Co-creation Perspectives

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Observation Results
  • Current Status of Development
  • In Progress
    • With Pilot Application
  • Number of Cases
  • Not Specified
  • Functional Area
  • Coordinating Processes
    • Management of Values and Culture for Product-Service-Systems
    • Core Processes
      • Core Processes First Level
        • Ideas Generation for Product-Service-Systems
    • Company Size
    • Not Specified
    • Lifecycle Phase
    • Pre-Utilization
    • Utilization
    • Types of Customers of Value Bundles
    • Not Specified
    • Industry Sector
    • Not Specified
    • Standardization
    • No Standardization

    This paper identifies key issues in service trade from value chain and value co-creation perspectives. In particular,  the authors elaborate how to integrate with modes of service trade and suppliers value co-creation strategies for the healthcare sector through two cases from the real world. Their findings suggest that a firm should first deploy the industry value chain it belongs to when it wants to penetrate foreign markets. A firm may then identify the needs of the target customers (including both domestic service providers and receivers) through value co-creation. Finally, by taking into account the features of the industry value chain, a firm can determine the most appropriate mode (and the corresponding routes if necessary) for service trade by following the General  Agreement  on  Trade  in  Services (GATS) framework.

    This research result was described by Sanja Tumbas (12. June 2011 - 9:14)
    This research result was last edited by Sanja Tumbas (13. November 2011 - 15:45)

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