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Competition of Service Marketplaces - Designing Growth in Service Networks

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The cloud computing paradigm gives rise to Web service marketplaces where complex services are provided by several modular vendors. Recently more and more intermediaries are pushing onto the market, thereby driving competition. Offering innovative business models which are capable of attracting service providers and consumers is a reasonable strategy to beat competitors and to take advantage of network effects. Authors develop a mechanism that introduces a novel way of distributing revenues among service providers – the power ratio.

This research result was described by Sanja Tumbas (13. August 2011 - 14:38)
This research result was last edited by Sanja Tumbas (16. December 2011 - 20:05)

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