The Adoption of Mobile Commerce Services by Individuals: A Current State of the Literature
In this paper authors analyse and synthesise the existing literature which focuses on the factors that impact the adoption of mobile commerce services by individuals. They develop an innovative framework to guide this analysis and review 100 studies. Results show a clear imbalance in the existing literature and bias towards some types of adoption factors in favour of other equally important factors. This research result was described by Sanja Tumbas (27. April 2011 - 11:05) This research result was last edited by Sanja Tumbas (23. November 2011 - 0:38) |
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