Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context
| Title | Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context |
| Publication Type | Conference Paper |
| Year of Publication | 2008 |
| Authors | Chen, Wen-Kuo, Huang Heng-Chiang, and Chou Seng-Cho T. |
| Conference Name | 16th European Conference on Information Systems |
| Conference Location | Galway |
Related Research Result(s):
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