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Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context

Verfasst von sanja.tumbas am 29. April 2011 - 0:01
TitelUnderstanding Consumer Recommendation Behavior in a Mobile Phone Service Context
PublikationstypConference Paper
Jahr2008
AutorenChen, Wen-Kuo, Huang Heng-Chiang, and Chou Seng-Cho T.
Conference Name16th European Conference on Information Systems
Conference LocationGalway
Verknüpfte Forschungsergebnis(se): 
Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context [de]
  • English