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Breaking Free from Product Marketing

Submitted by admin on 10. September 2010 - 15:37
TitleBreaking Free from Product Marketing
Publication TypeJournal Article
Year of Publication1977
AuthorsShostack, G. L.
JournalJournal of Marketing, 41 (1977) 2
Pagination73-80
Related Research Result(s): 
Modellierung der hybriden Wertschöpfung mit dem Molecular Model (MM) [en]
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