Low-cost carriers (LCCs), with their orientation toward lean, cost efficient operations have transformed the vision of air passenger transportation. The LCCs’ adoption of technology has meant more efficient flight options and enhanced price transparency within the industry. Yet despite these advances, a number of LCCs use their information systems in a conflicting manner when managing customer interactions. The paper notes the teaching of information systems development (ISD) and marketing assumes ethicality in their practice. While these business disciplines are central to the success of self-service Websites, there is a gap between the disciplines’ theoretical ideals and their practice.