Online advisory services have become ubiquitous and are playing a more vital role in people’s lives. From online loan terms exploration to health care eligibility self-assessment, various services are delivered to clients through online advisory tools. Government agencies in particular are offering such services to the public. Due to increased awareness that government service delivery should be “citizencentric”, this study assesses the impact of providing online advisory systems to assist the public. Building on insights from practice and literature, the study utilizes an experiment to empirically examine the key role that effective online advisory tools play in generating a sense of empowerment for the generalpublic.