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Developing the Electronic Service Acceptance Model from Internet Securities Trading System

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • Not specified
  • Number of Cases
  • Not Specified
  • Functional Area
  • Coordinating Processes
    • Strategic Planning of Product-Service-Systems
  • Supporting Processes
    • Technology Management
  • Company Size
  • Not Specified
  • Lifecycle Phase
  • Pre-Utilization
  • Types of Customers of Value Bundles
  • Not Specified
  • Industry Sector
  • Trade
  • Standardization
  • Not Specified

This study examines the antecedents of electronic service acceptance in the context of Internet securities trading. Thesurvey results, from a sample of securities investors show five antecedents that have a positive impact on perceivedusefulness: ease of use, information quality, accessibility, trust, and flow-control of the securities trading process.Respondents see the highest benefit in the flow-control of the securities trading processes via the Internet channel.Investors prefer to have the freedom to control details of the trading process when trading securities. In this context,the results suggest that trust may be a better antecedent to perceived usefulness and attitude toward usage, ratherthan a parallel, direct determinant of intention to use.

This research result was described by Sanja Tumbas (27. April 2011 - 10:25)
This research result was last edited by Sanja Tumbas (25. November 2011 - 21:54)

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