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Building Leadership for Life Cycle Business Transition by Hybrid Innovation

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Observation Results
  • Current Status of Development
  • In Progress
    • With Pilot Application
  • Number of Cases
  • Not Specified
  • Functional Area
  • Core Processes
    • Core Processes First Level
      • Ideas Generation for Product-Service-Systems
  • Company Size
  • Not Specified
  • Lifecycle Phase
  • Pre-Utilization
  • Types of Customers of Value Bundles
  • Not Specified
  • Industry Sector
  • Not Specified
  • Standardization
  • Not Specified

By mastering innovation over customer process life cycle it is possible to achieve leadership in life cycle business transition. Innovation is taking place in three dimensions, business, customer and life cycle innovation. Spiral innovation process over the three dimensions of this hybrid innovation enables new type of business transition with ower risk level. Business co evolution is taking place on boundaries of business models, networks and deliverables. This article introduces new concept on hybrid innovation. Continuous, hybrid innovation based on management architecture is possible through continuous relationship with customer and customer process which supports life cycle learning and knowledge catching.

This research result was described by Sanja Tumbas (12. June 2011 - 8:47)
This research result was last edited by Sanja Tumbas (13. November 2011 - 15:09)

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