Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice?
| Title | Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice? |
| Publication Type | Conference Paper |
| Year of Publication | 2008 |
| Authors | Bragge, J., Kallio H., and Sunikka A. |
| Conference Name | 16th European Conference on Information Systems |
| Conference Location | Galway |
Related Research Result(s):
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