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Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice?

Verfasst von sanja.tumbas am 2. Mai 2011 - 7:51
TitelPersonalized Marketing Messages in an Online Banking Context: Does Anybody Notice?
PublikationstypConference Paper
Jahr2008
AutorenBragge, J., Kallio H., and Sunikka A.
Conference Name16th European Conference on Information Systems
Conference LocationGalway
Verknüpfte Forschungsergebnis(se): 
Personalized Marketing Messages in an Online Banking Context: Does Anybody Notice? [de]
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