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Incorporating Willingness-To-Pay Data into Online Recommendations for Value-Added Services

TitleIncorporating Willingness-To-Pay Data into Online Recommendations for Value-Added Services
Publication TypeConference Paper
Year of Publication2010
AuthorsBackhaus, K., Becker J., Beverungen D., Frohs M., Mueller O., and Weddeling M.
Conference Name18th European Conference on Information Systems
Conference LocationPretoria, South Africa