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Incorporating Willingness-To-Pay Data into Online Recommendations for Value-Added Services

TitelIncorporating Willingness-To-Pay Data into Online Recommendations for Value-Added Services
PublikationstypConference Paper
Jahr2010
AutorenBackhaus, K., Becker J., Beverungen D., Frohs M., Mueller O., and Weddeling M.
Conference Name18th European Conference on Information Systems
Conference LocationPretoria, South Africa