The concept of solution selling: Theoretical considerations and methods
| Titel | The concept of solution selling: Theoretical considerations and methods |
| Publikationstyp | Book |
| Jahr | 2008 |
| Autoren | Ahlert, D., Wangenheim F., Kawohl J., and Zimmer M. |
| Volume | 3 |
| Publisher | MCM - Marketing Centrum Münster |
| Stadt | Münster |
| Schlüsselwörter | Organisatorischer Wandel, Systemgeschäft, Theorie |
| URL | http://www.gbv.de/dms/zbw/59327931X.pdf |
Verknüpfte Forschungsergebnis(se):
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