Design Rules for User-Oriented IT Service Description
This paper proposes a way of describing IT-services that follows the paradigm of a “service dominant logic”. Authors therefore transfer “service dominant logic” to the realm of IT and propose guidelines to create customer oriented service descriptions. An excerpt of a prototype description serves as an example, how the technical, inside view on IT-services can be translated into a customer-oriented outside view. The results of their research process are design rules to describe customer focused IT services, that are tested through applying it in a description prototype. The most important achievement of this prototype is that due to the rules the whole document is focused on customer needs and not on technical inputs. This research result was described by Sanja Tumbas (12. June 2011 - 8:48) This research result was last edited by Sanja Tumbas (13. November 2011 - 15:13) |
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