Learning Service Experience from the Service Encounter of a Retailing Chain Storefront, Lin, Fu-Ren, Po R. W., and Cruz Orellan C. V. , Proceedings of the 43rd Hawaii International Conference on System Sciences, (2010)

Determining Appropriate Modes for Service Trade from Value Chain and Value Co-creation Perspectives, Kuo, David Chien-Liang, Lin Fu-Ren, Chih Hubert H. D., and Yang Yu-Chen Benjamin , Proceedings of the 42nd Hawaii International Conference on System Science, (2009)