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Service blueprinting: a practical technique for service innovation

TitleService blueprinting: a practical technique for service innovation
Publication TypeBook
Year of Publication2008
AuthorsBitner, M. J., Ostrom A. L., and Morgan F. N.
Volume50
KeywordsBeziehungsmarketing, Dienstleistungsgesellschaft, Dienstleistungsmarketing, Wirtschaftswachstum