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Opportunities and Challenges of Mobile Personalization: An Exploratory Study

Submitted by sanja.tumbas on 8. May 2011 - 13:49
TitleOpportunities and Challenges of Mobile Personalization: An Exploratory Study
Publication TypeConference Paper
Year of Publication2009
AuthorsHo, Shuk Ying
Conference Name17th European Conference on Information Systems
Conference LocationVerona
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