How to Design a Service
| Title | How to Design a Service |
| Publication Type | Journal Article |
| Year of Publication | 1982 |
| Authors | Shostack, G. L. |
| Journal | European Journal of Marketing, 16 (1982) 1 |
| Pagination | 49-63 |
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| Title | How to Design a Service |
| Publication Type | Journal Article |
| Year of Publication | 1982 |
| Authors | Shostack, G. L. |
| Journal | European Journal of Marketing, 16 (1982) 1 |
| Pagination | 49-63 |
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