Factors Affecting Customer Loyalty to Application Service Providers in Different Levels of Relationships
Title | Factors Affecting Customer Loyalty to Application Service Providers in Different Levels of Relationships |
Publication Type | Conference Paper |
Year of Publication | 2008 |
Authors | Huang, Li-Ting, Leu Jun-Der, and Farn Cheng-Kiang |
Conference Name | 16th European Conference on Information Systems |
Conference Location | Galway |
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