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The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context

Classification
Dimension Value
  • Discipline
  • Business Sciences
    • Business Administration
      • Business Management
      • Organization Theory
  • Project Working Hours
  • Not Specified
  • Research Study Hybrid Value Creation
  • Not Specified
  • Funding Institutions
  • National governmental Funding
    • Other
  • Other Funding Institutions
  • Australian Research Council (ARC)

The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context ()

The study poses important new questions about the impact well-established customer marketing approaches, such as value, have, within a professional service environment. It is unclear whether organisations focus on such concepts when developing strategy and, if so, how they use them when formulating strategy and this will be investigated. A second question, which is of academic and practical importance, is the impact such strategies have on organizational performance, and this will also be examined. Understanding the link between strategy and organisational performance is vital as managers have difficulty assessing the relevance of their marketing activities.


This project was described byAdmin Istrator (22. June 2011 - 10:11)
This project was last edited by Sanja Tumbas (9. July 2012 - 22:41)

Further information



This Project is related to the following Organization/s