Is there a Viable Future for Residential IP-Telephony Users? Exploring Providers’ and End-users’ Perspectives [de]
The emergence of IP telephony as a lower-priced alternative to traditional phone services has raised questions of what users want and what vendors have to offer. In this article we investigate the views of both users and vendors on critical issues for IP telephony diffusion based on diffusion of innovation theory. The authors draw their conclusions from the study of a dynamic IP-telephony market where they interviewed IP telephony providers and surveyed residential users. Their results indicate that vendors’ main concern is users’ lack of technical skills, while users are comfortable with technical complexity, and are interested in price reductions Dieses Forschungsergebnis wurde erstellt von: Sanja Tumbas (30. Mai 2011 - 10:25) Dieses Forschungsergebnis wurde zuletzt bearbeitet von: Sanja Tumbas (22. November 2011 - 23:31) |
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